Yes, yes, the Xbox One make the 'Fabulous Fifteen!' http://www.toysrus.com/shop/index.jsp?categoryId=10811023
There are many great Xbox 360 games for kids, and many Kinect games have them jumping and playing for hours. Plus Disney, Sesame Street and National Geographic interactive shows and/ or games. It makes since for Xbox One to be featured in a kids catalog. I don't think they would be doing it if they didn't think it would sell.
I think it probably worse news for the Nintendo. WiiU. As other pointed out, is a rather surprising turn against that other console manufacture. (Yes, I know its still in the 36, but missing out front page feature this early could be a bad forshadowing for their North America efforts.)