Xbox One has been “Beta Tested in the Future” ad states

[Madword]

kirby007 said:

iamdeath said:

I could put a turd on a poster and it might create some awareness, doesn't make it a good ad, it is a terrible heading.

not if it actually reached it purpose. not every ad has to do everything.

A good ad is one that gets the reader onboard, and that they can understand the message. I know the word Beta is more commonly used in the USA in general than say in Europe, but on the whole in software testing it's not a great term to use.. because it means something that is not finished. The problem here is in the structure of their sentence, "Beta tested in the future"... this could mean be read to mean that it's "Going to be tested in the future". As i said it's a poor sentence.

Ad's need to inform and educate but also need to be understandable. This is a poor ad soley because of the text they have used. Everything else is fine and within the message of XboxOne (i.e it's green, it shows the console, it shows the camera). If you cannot understand the message I don't see how you can reach the purpose of the ad.