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AZWification said:

  Why won't MS just shut up?

For the same reason Sony will not shut up about having the most powerful console or Nintendo for having the better games etc.  They all want your money.  One thing is evident is that on paper the X1 does not compete with the PS4 so its up to MS to actually show that the games when compared side by side do not represent the gap that the general specs are representing.  Its in MS best intererest to get the word out now so when the games come and there is no difference between 1st, 2nd and 3rd party games then they can come back and toute their system efficiency.  Now if MS cannot demostrate that the specs doesn't matter and there is a real and clear advantage whether its eye candy or performance, then MS probably has dung themselves a whole.  Eiher way, talk is cheap so lets see these games in action.