Mordred11 on 07 September 2013
| Rank* | Title | Friday 9/6 (Estimates) |
|---|---|---|
| 1 | RIDDICK Universal 3,107 |
$7,300,000 -- / $2,350 $7,300,000 / 1 |
| 2 | LEE DANIELS' THE BUTLER Weinstein Company 3,330 |
$2,369,000 +109.7% / $711 $85,370,000 / 22 |
| 3 | WE'RE THE MILLERS Warner Bros. 3,445 |
$2,300,000 +188.5% / $668 $118,219,000 / 31 |
| 4 | INSTRUCTIONS NOT INCLUDED Lionsgate 717 |
$1,640,000 +193.3% / $2,287 $13,852,000 / 8 |
| 5 | ONE DIRECTION: THIS IS US TriStar 2,735 |
$1,165,000 +171.8% / $426 $21,056,000 / 8 |
| 6 | ELYSIUM TriStar 2,241 |
$900,000 +126.2% / $402 $82,877,000 / 29 |
| 7 | PLANES Buena Vista 3,033 |
$893,000 +148.9% / $294 $75,897,000 / 29 |
| - | GETAWAY (2013) Warner Bros. 2,135 |
$640,000 +168.6% / $300 $7,129,000 / 8 |
| - | THE MORTAL INSTRUMENTS: CITY OF BONES Sony / Screen Gems 2,519 |
$600,000 +88.3% / $238 $26,244,000 / 17 |
| - | THIS IS THE END Sony / Columbia 2,161 |
$585,000 -- / $271 $97,531,000 / 87 |
Decent for Riddick, that is if the advertising costs aren't too large. We're the Millers has another great hold ( 27% ) with that number,and is on track to reach around $145M in NA alone with a $37M budget.
That,along with The Conjuring ( currently at $134.5M with a $20M budget), accounts for a profitable summer for Warner Bros.
I just wish I could say the same for Sony.
