JWeinCom said:
It's generally better to under promise and over deliver. Capcom actually said (when talking about disappointing figures for RE6 actually) that their predictions are typically half of what they really expect to sell internally so they have some room. Not that I think they expect it to sell 5.6 in 7 months. Anyway, as pleased as stock holders would be to hear you say you're going to sell 4 million copies in seven months, they'll be even more pleased when you tell them you're going to sell 2.8 million and then sell 4. |
While that works in hindsight and the worst case is going under expectations, so by setting the bar low, you cover your ass. That said, with setting the bar low you also communicate that you don't have much confidence in the game. While MH4 is almost certain to do over, the move just seems super blatant.







