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The Blu-ray effect will be minimal.

* As NJ5 said, the difference between VHS and DVD was huge, while the difference between DVD and Blu-ray is not.

* Most people are content with the picture quality that DVD gives.

* Most people don't have 720p TV sets, and even less so 1080p TVs.

* Since 2001, the launch of PS2 and the breakthrough of DVD into homes, a lot of people have unfortunately learned habits of downloading movies down to their HDs through P2P-networks.