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Registered Trademark and Mega Pokemon

Mega Kangaskhan was announced at WSC last Saturday.
When I saw this news, realized one thing.

"Pokemon Trademark Expands Merc Scope" was posted one year before. It was a list that registered trademark by Nintendo, Gamefreak and Creatures in 2012.

[ List, yellow parts are Mega Pokemon as known atm ]
Charizard, Blastoise, Gengar, [[[Kangaskhan]]], Pinsir, Jynx, Gyarados, Aerodactyl, [[[Mewtwo]]]
[[[Ampharos]]], Scizor, Houndoom, Tyranitar, Heracross
Gardevoir, [[[Absol]]], Medicham, Banette, Latias, Latios, Aggron
Abomasnow

When AAPF wrote this article, checked trademark Gazette only. It means did not check relationship with previous registered trademark. Now done to recheck, result as follow. Red color parts are registered trademark NEWLY (as first time registration).
Charizard, Blastoise, Gengar, Kangaskhan, Pinsir, Jynx, Gyarados, Aerodactyl, Mewtwo
Ampharos, Scizor, Houndoom, Tyranitar, Heracross
Gardevoir, Absol, Medicham, Banette, Latias, Latios, Aggron
Abomasnow
Blastoise and Gardevoir had been registered by other company when game released, so looks skipped to register. Not sure the reason of did not register Kangaskhan, Ampharos and others.
Lucario and Blaziken have been registered and activating, Mawile by other company but expired at the moment.

Also noted that list contains many final evolution Pokemon, their all type are unique.


So the question is why do they register these trademarks now.

Hoping the purpose of these trademark will be unveiled near feature.