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It needs a price cut because there isn't much of an adult following for the console, they have to be able to sell it to kids and $350 is just too expensive. Parents get put in charge of buying the Christmas gift and they'll opt for a cheaper 360/PS3 and some cheap $20 LEGO games or just buying their kids a budget $200 tablet or something this fall.

Nintendo fans, who make up much of Nintendo's adult following I hate to say it are cheap too. They are used to not paying a lot for a Nintendo console and a lot of them won't budge until there's a price reduction either. I'm always a bit surprised to find out when some of the most ardent Wii U supporters/fans on message boards don't even have the system themselves yet.

It puts Nintendo in a bad spot because there's none of that adult hipster crowd who drop $300+ on the regular going crazy for the Wii U like the Wii got early on.