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He's saying that it's better to focus on making games people want and enjoy than just focusing on being artistic just for the sake of being artistic, he's not saying games cannot be artistic or works of art. Obviously the artistic value in many of their games (Galaxy, Zelda & Pikmin for example) are great, he's saying the customer is more important, and I agree. The problem comes when publishers take a generic game and try to wrap it in flashy cutscenes and overly dramatic storylines.