Activision earned 1 billion$ in 3 mouths

[Carl]

kowenicki said:

Carl2291 said:

kowenicki said:
Which is less than the same quarter last year BUT the important number (profits) was up.

Context kinda matters. They also warn of a difficult second half and seem to be slightly worried about Battlefield.

37% of revenue was digital. But we don't want digital do we.

CoD DLC will always sell like crack. Its not that people dont want digital, its that people dont want to be forced into digital.

Forced?   There arent options?

Anyhow, forced or not.   If digital represents 37% of Activision revenue already, then it likely represents 50% of profits.  Soon enough (within 2 years) digital will outweigh physical.  Software sales numbers here are meaningless already.

Yes, we have options now which is the best thing. No restrictions. You want digital? Buy digital. You want physical? Buy physical.

When youre Activision and you push out expensive DLC for the biggest game in the World, youll make a lot of money on digital.

Does this digital income include WoW subs too?