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7 years after the PS3 launch and one of the longest waits between generations and built up demand for the PS4 is increasing by the week. PS4 launching at an attractive $399 price point is not appealing enough for all the many dedicated Sony/Playstation brand loyalists or the middle/upper class family wanting to buy their kids the latest and greatest in console gaming technology for Xmas? The first sales week of the PS4 worldwide will be huge, 1 million is not out of reach.