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Sony- Has the most exclusives, more variety, more new ip's every gen. Takes the most risk and has the most notable new Ips in the new gen of the big three on first party. (Journey, Last of Us, Uncharted, InFamous, Little Big Planet)

Nintendo- Same games rehashed, top exclusives sell very well, smart thinking with casual gaming with Wii Sports.

Microsoft- Has Halo and Forza. Spends all of their publishing money moneyhatting other games from companies.