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AZWification said:

             Nintendo needs to market  lesser known games like X, Bayonetta 2, Sonic Lost World, Pikmin 3, etc..

True, the way the marketing goes for many of these games seems to get minor pushes but compared to the multiple commercials and ads you see them give your average Mario release. It isn't even a matter of comfort zones, I suspect that they are just budgeting their releases and how much they spend although this conservative approach they have had since the start of the Wii seems to be biting them in the backside compared to how it helped them in the first few years of the Wii's existence.