Soundwave on 10 July 2013
| IamAwsome said: Nintendo of America's (and I would assume NoE as well) marketing absolutely sucks because, for the most park, NCL in Japan runs the marketing. According to some employer reviews, NCL has a hard time trusting their int'l subsidiaries. The higher ups in Japan micromanage everything, so while it looks like NoA/E can't market worth crap, they're not the real reason. Reggie himself has a marketing background and worked at VH1 before Nintendo. He knows how to market to the core audience. unfortunately Iwata doesn't trust him enough to let him. The higher ups in Japan think they know the hardcore western gamer, when in reality, they are EXTREMELY out of touch, and the horrid Wii U launch ads show just this. |
I don't understand why NCL feels like 80s-style family sitcom kiddie marketing works for North America, but Japan gets fantastic ad spots with a nice looking Japanese female model that feel more like something Apple would make.
How many freaking 8 year olds have $350 burning a hole in their piggy bank anyway? Market to adults for crying out loud Nintendo, kids pick up on that and want what their older brother/sister/parents want too.
