Why the lack of hype for....just about any game on wii?

[senseinobaka]

I believe hype is determined by the Publisher and not the console. And publishers historically hype only sure-fire wins. Meaning if the game is a shooter that features aliens and a generic hero we can expect huge hype.

Meanwhile on Wii we get more experimental software and more innovative software from 3rd party devs, such as Zack and Wiki, Trauma Center, and Rayman. These offerings are riskier and they dont get a huge expensive marketing push despite being much better games than "Shoot the Alien 3"

This process is well documented. Look at the PS2 which notoriously hyped games that were mediocre and allowed really great games to fall below the radar, (Okami, ICO, Shadow of the Collosus)