nanarchy said:
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I think he's referring to Russia and China, where indeed you can get the bootleg 2D version as soon as or before the movie comes out. (unlike the netflix excuse where you have to wait a year at least) And it's still considered cool there.
http://www.theloop.ca/showbiz/movies/news/article/-/a/2230761/3D-movies-are-cooler-in-China
The Wrap reports that between 40 and 60 percent of U.S. box office returns come from the 3D versions of new films (around half of all moviegoers choose to see the regular, non-3D version). Elsewhere, that figure is as high as 90 percent. Russian and Chinese audiences are flocking to 3D films at a rate much higher than their American counterparts
Not 70% of Americans btw.
http://www.bloomberg.com/news/2013-06-11/hollywood-producer-we-are-making-our-movies-basically-for-russia-and-china-.html
"So much of the enormous talent that used to populate the movie business, which is the people who made our best dramas, the people who made our best comedies, have sort of been frozen out of the blockbuster market that is feeding China, which really wants our 3-D and our IMAX. We are making our movies, basically, for Russia and China -- which means you will never see a Russian and Chinese bad guy again. Thank God for the North Koreans."
The story is different in Europe
http://metro.co.uk/2013/05/04/3d-movies-fall-out-of-favour-as-ticket-sales-drop-by-a-third-3713184/
Figures released by Rentrak EDI show that 3D movies accounted for just 18 per cent of all cinema ticket sales in 2012, compared to 27.5 per cent of sales in 2010.
http://www.guardian.co.uk/film/2013/apr/12/3d-films-slide-fitch-report
However, Fitch has concluded the novelty is starting to wear off. 3D box office takings in the US and Canada have remained static at $1.8bn for the past two years, and are set for a slight year-on-year decline in 2013 despite a strong lineup of 3D releases, including Star Trek Into Darkness, Iron Man 3 and Man of Steel.







