I am not a Nintendo fan because I like their games. Far from it: quite a few of their things are either "just not my thing" or they make me feel genuinely immature for playing them. But Nintendo is just such an incredible example of a business and they make such wonderful hardware, it's impossible for me to not like them.
It takes a very special company for the management to fess up, blame themselves, and voluntarily take a pay-cut for poor performance. It also takes a company with a dedicated sense of self-identity to go up against megalithic conglomerates like Sony and Microsoft, who come to the market with hardware and business policies Nintendo simply can't afford to match, and they retain their "we're a toy company" mindset.
Nintendo is just such a respectable business (particularly compared to their competition) I can't help but buy their products when I'm the least bit interested.
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