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Third party sales on Wii U aren't really as awful as they seem when you consider:

(A) The tiny install base.

(B) That most of those ports are late, and more expensive on Wii U.

 

Attach rates are actually really good; Batman Arkham City has a 5% attach rate on Wii U, which is about the same as its attach rate  on 360. Assassin's Creed 3 has a similar attach rate between Wii U and PS360 also.

Wii U even beats PS3/360 in some cases; Sonic and Sega All Stars Racing has an 8% attach rate on Wii U, but only a 0.3% attach rate on PS3/360.

The only thing holdng back third party sales on Wii U is the overall small number of Wii U owners.