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S.T.A.G.E. said:

Trickery is one of the uses of a gimmick, but is not the sole definition of what makes something a gimmick. Some gimmicks are made with hidden purposes, some are just novel devices. Nothing said here desputes what I am saying, just showing variations of what the term gimmick means. I bolded the ones that I am talking about.

The problem with the ones you bolded is that the wii does much more than introduce novelty (gadget) and pursue business appeal.

Functionally speaking, it has important implications in the world of interactive entertainment and denial of that is to display a lack of understanding as to the fundamentals of interactive entertainment. One of them being interaction with virtual objects.

Therefore, it is neither purely a gadget, nor is it a gimmick.

Moreover, the term gimmick can't be read without consideration of its synonyms, as given by the thesaurus. To call something a gimmick is to convey the meanings of its synonyms. You can't deny the natural tendancy to liken terms used to their synonyms. Gimmick as a term is loaded with them.