| S.T.A.G.E. said:
A gimmick is a novel device created to gain attention. They tend to be a short lived trend and everyone moves onto the next gimmick. The Wii was a gimmick. To Nintendo gamers they probably werent but if you asked a casual who more than likely isnt using their Wii any longer then you'll find out where the product really stands. The Wii was a commercial success, because to got people who dont care about gaming to game. This is a good thing, but gimmick are also made for this purpose. |
You are wrong, it's a half truth which makes your conclusion false. The reason for the half-truth is that you make no mention of functionality.
From wikipedia:
In marketing language, a gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries. However, the special feature is typically thought to be of little relevance or use. Thus, a gimmick is a special feature for the sake of having a special feature. It began, however, as a slang term for something that a con artist or magician had his assistant manipulate to make appearances different from reality. Such things as the manipulating of a gaming wheel led to the idea of a "gimmick" being used. Musicians often use gimmicks such as Slash's top hat, Angus Young's schoolboy uniform and Deadmau5's mouse helmet.[1]
Finding a successful gimmick for an otherwise mundane product is often an important part of the marketing process. For example, toothbrushes are often given various gimmicks, such as bright colors, easy-grip handles, or color-changing bristles so they appear more exciting to consumers. This is often done when trying to appeal to children or excitable adults, who often get more excited about the gimmick than the product. Electronic toys and hand-held devices are often appealing because of a gimmick that they offer.
noname2200 said:
I forsee a bright future for you as a market analyst or game journalist. |
The promise he shows is breathtaking.
