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guiduc said:

NSMBU is selling poor because the console is selling poor. This is the main reason why it's not keeping others' pace. The second being it was released on launch and not while there was a 50 million install base.

Let's also keep in mind that this is the first Mario for a home console that's available for download (of which sales can't be tracked). I know digital sales of that game are probably only a fraction of retail purchases, but no one seems to be mentioning it.

 

OT: I think you're really underestimating the minds of most consumers and thinking too much from a hardcore gamer's perspective. You're also discounting the feature of co-op in a 3D Mario game for the first time ever as a big selling point.