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You should compare launch titles with launch titles.
the graphical leap isn't because the consoles are crap, or the devs are lazy, its because not only do GPUs advance but also the programs used to make games (Graphic engines/Physics Engine..etc) , for starters, Activision is using the same engine with CoD and EA doing that as well with Battlefield , and ND is sticking to their's as well, if it isn't broke you don't fix it, its better that a game runs better than have better graphics.