its a marketing gimmick!!!
mabey they could use it for persistant online game worlds like add in multiplayer stuff and social features or advertising billboards i dunno
...not much time to post anymore, used to be awesome on here really good fond memories from VGchartz...
PSN: Skeeuk - XBL: SkeeUK - PC: Skeeuk
really miss the VGCHARTZ of 2008 - 2013...