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X-Man said:
Hmm, I think everyone has forgotten that the Bravia ad itself contains CGI, they didn't actually have those balls bouncing down the street you know. It would be better if they just showed the environments and stuff.

"The launch of the BRAVIA brand was supported by an advertising campaign featuring 250,000 brightly-colored rubber balls (real, not computer-generated) bouncing down a San Francisco street. The advertisement was made by former Danish photographer Nicolai Fuglsig."

And heres a video of the making of the advertisement, it shows how they used real bouncy balls:

http://www.youtube.com/watch?v=o1bEOtpqYpA