Carl on 23 May 2013
| happydolphin said: The thing is the One is calling the wallets of family owners, not of gamers. While the Wii went for the expanded market, oftentimes the content purchased for the console were not for the family but for the kids. Here, I believe that Microsoft is appealing to the needs of the parents and the kids, in so doing making the console's value attractive at the likely price it will be marked at. If something attracted you and your family, wouldn't you be more inclined to spend for it than if it mostly interested your kids? |
90% of Wii advertisements focused on family. Families sat together, having fun. Wii Fit focused on the mothers and grandparents who wanted to keep fit but didnt want to go to the gym. The Wii was the personal trainer. The Wii has Netflix, and was at one point the top Netflix console.
The Wii was aimed at everyone, not just kids. A lot of Wii games had a childish focus, but a lot of Wii games also had a multiplayer and party focus. It was aimed at families. It was aimed at mums. It was aimed at grandparents. It was aimed at the everyday gamer.
The Wii broke records for a reason.
