Microsoft Can Claim It Won The Last Console Generation - Molyneux

[happydolphin]

kowenicki said:

pezus said:

So what exactly can MS claim that makes it seem like they won? 

30 months in a row on top in America = won the generation?

The console of choice for the biggest franchise out there = won?

Mindshare.

Xbox wasnt even a contender last gen.  Now it is the main contender.

There is no denying that if they play this right the 1st and 3rd biggest markets could be sewn up.  Xbox has replaced playstation as the generic term in the US and UK.

That's a very interesting metric: mindshare. I like it. Is it true that mindshare is not proportional to marketshare? Wouldn't it be true that the gain in marketshare is proportional to the gain in mindshare?