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In all honesty, it's been a long time since I've thought of the PS3 as being in "3rd place", as it's been out-selling the 360 for quite awhile. The sales-rate differential is rather substantial. I don't know about anyone else, but it's hard for me to see one product consistently out-selling another and think of it as "last".

Because of that, this isn't going to mean a lot to me.

Still, it will be interesting to see if Sony acknowledges it.