Barozi on 07 May 2013
| Jodman1992 said: http://www.shopto.net/news/42313/ShopTo-reveals-extraordinary-growth-results-for-2012 Regarding Market share. ^ |
Found some other numbers. Latest known FY revenue was £29m (probably Q2 2011 - Q1 2012, since I got it from an April article).
So market share for 2011 was 1,2% instead of 0,9% using the UKIE report.
Unfortunately I don't see a UKIE report for 2012.
A Newzoo report has 2011 at £3.6bn, so Shopto.net had 0,6% there (actually lower, see reason below).
For 2012 Newzoo has £3.8bn, so 1,1% for Shopto (again lower)
Apparently Newzoo only counts games and not hardware. On the other hand they track digital sales, which UKIE doesn't.
Anyway reports from different groups shouldn't really be compared to each other as they use completely different measurements.
