| Ail said: Proof that being in the industry does not necessary means you know what you are talking about.... Publisher gets roughly 50% of retail sales cost. So if the game sold 2 million copies and each copy sold for 50 euros ( close to the reality if you average us and euro price of each copy)., the publisher got in the end 50 million euros, not 100 millions...... |
yeah something like that.
Using the good old anatomy of a $60 game source, Sony gets 57% of the caused revenue. But the average cost of the game must definitely be lower than 50€.
100m € (I know they said "more than") / 2.5m units shipped = 40€ per game. Sounds a bit more likely, so let's take 45€ as an average.
Sony gets 25,7€ from the revenue, so 25,7€*2.5m units = 64m €
deducting development and marketing costs (are they guessed?), that leaves Sony with a profit of (at least) ~24m €. Since the writer of the article already included distribution costs within the marketing costs the profits should be closer to 30m €.
However I do not know if (European) VAT is included in the revenue. I included it for the average price of the game, so there might be a mistake.
Bonus: Sales needed to break even: 1.56m
Overall good profit.
