TheJimbo1234 said:
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The figure also includes the profits of the PS2 and PSP in that era which will likely far outstrip the R&D costs of Bluray. Also much of the R&D cost of Bluray was split between all the Bluray consortium, Sony didn't "invent" it themselves. In fact much of the initial work was done when Toshiba were still inpartnership with them before the HD-DVD/Bluray divide. The PS3 has lost Sony billions, it's a fact that is pointless arguing. Sony seemed satisfied to lose billions to keep the Playstation brand viable for the future.
I did read that article and while it is old, it doesn't change the fact that it was true at the time it was written. You also have to bear in mind that shortly after that article was published the global downturn occurred and the strong yen butchered profits on Sony's exports for the last few years. It's unlikely Sony made much of that back although it's hard to tell too much for the last 12 months as there will be some R&D costs of the PS4 eating into the profits.
It is also a fact that the 360 has made more profit/less loss this generation even with the RROD debacle. All in all your original post was awful and factually completely incorrect.
