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Machiavellian said:

The reason I suggest that having a product on the shelves first is because the people who purchase a brand new console on release is the hardcore market.  First adopters are the people who are serious about their games and having a console out on the market with games that are a mark improvment on the previous Gen woudl have been a killer feature.  launching a month after you reveal did not work for Sega because they did not execute their stragety correctly.  One company bad track record is not a presadent.  Look at Apple, they do the same thing, Announce and have product ready within the month and it seems to be working for them big time. It would be silly to think that If Sony announce a console and have it on shelfs a month later that they would not be blitzing commercials, mags, news sites and just about everthing else with they can find.  You can be certain if MS did this, they would blitz everything to get the word out.

People have stated that Sony reveal was viewed on Youtube by over 15 million people.  This is totally different from Sega time which such announcements reach was limited by a conference.

Taking the hardcore market before MS could respond would have set up quite the momentun that would have starved MS of those sells.  When the hardcore goes one way then they tend to swing the masses.  People start to talk about how great the system is and all the capabilies it offers now.  The mass market consumer will not be looking at the PS4 when it first comes out with it games centric message.  Instead Sony would promote their media hub capability to that crowd.

As for the PS4 releasing more info at E3, I have no doubts because there is a lot of information that is clearly not cleared up.  Instead that info just goes on the pile for both companies at this time and unless it trumps what MS is doing it will either be a point or a minus.


I don't know man, I still think there is a big difference between a small mobile device that is all inclusive and a large console that is dependant on big software titles from other companies who need and demand the time for promotion. Don't get me wrong, if PS4 launched this week after a month from announcement I'd be stoked, but publishers would probably be really pissed and unlike an iPhone a console might be harder to distribute to retail chains in large quantities.

I understand a shorter announce to launch period is better in today's market and I think that was one of the launch mistakes made with the Wii U, but there still needs to be time for marketing and that is what the PS4 is getting without competition from MS right now. Maybe not showing what the PS4 looks like is a marketing decision to serve as a more visual unveil targeted to the mass market while being able to announce the PS4 early on to allow games to be announced and the core to eat up all the details as they will probably be the only ones who do until launch.



Before the PS3 everyone was nice to me :(