By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Machiavellian on 29 March 2013
Edit Thread
theprof00 said:
Machiavellian said:

What does it matter if Sony gets media spotlight now.  Why would things not reset.  The PS4 does not exist in a vacuum.  There is competition and anyone who is thinking about purchasing a console is looking to see what both companies bring to the table not one.  It's not like Sony reveal their console and they had it ready for purchase.  Actually if Sony did that, it would have totally changed the landscape and MS would have to make some type of message to counter.  Instead the PS4 will not see daylight until November.  By that time there will be plenty of information, Commercials, reports you name it for any consumer to make a purchase decision.  The only thing Sony gains by releasing info this eary is good will but they do lose in other areas.  There is no ground lost because Sony has not released anything.  By the time E3 comes aound, it will be 6 months before either console is released.  Are you telling me by that time everyone will not have enough information to decide which console they want to purchase.  6 Months is a long time and Sony giving MS 3 months to counter seems even more.

For Sony to show their hand with over 9 months for a respond from their competition is either brilliant or blunder. They allow their competition to make changes and tweeks to counter their stragety.  They give their competition a chance to tighten their message to analize information from Sony reveal and better market their device.  I am not looking at this situation like a gamer or consumer, I am looking at the situation like a business analyst developing my message with plenty of time to address weakness or strengths based on getting knowledge early.  The race for Consumer money is not going to be decided in the short months between Sony and MS reveal.  This will be a long battle just like it was last gen.


Oh, and just to explain my reading comprehension to you dinnie, let me interpret the selection for you.

P1:
Sony didn't really gain anything from an early announcement, because by the time sales are important, consumers will already have all the information they need to make an informed decision. An additional 3 months of media coverage does nothing but earn Sony 'good will', however, in doing so they sacrifice quite a bit. E3 will be 6 months before a console release, and Sony has given MS even more time than that to counter the ps4 offering. So it's a risk reward scenario where the reward is negligible and the risk is high.

P2: Taking this action is either brilliant or blunder. They give their opponent time to counter. They give their opponent better ability to differentiate and tighten their marketing strategy. This is a business analysis. The battle will be over a long time, not a few months.

So yes, dinnie, it's very negative on the sony side, yet cannot even come to a decision whether it was a good or bad decision.


I am not trying to make a decision, I am making a counter point to the fact that MS has to shorten their stragety based on Sony Reveal.  There are always pros and cons to any marketing and Sony reveal in Feburary is a marketing stragety.  I cannot make a decision because I have not seen MS hand.  Once MS make their reveal then we will have a better understanding on MS stragety and how it matches up with Sony.  In my intial statement, I am trying to make a point that Sony is taking a risk.  Release info early gain good will but inform MS with plenty of time to make counters before your product hit the market.  Any business anaylst will be scouring the net, news site and developers on their input.  Most of this will be done by agencys hired by MS to perform this collection.  You disset that info and talor your respond to combat any Sony advantage and hype up on points where you believe you have a stronger product.  By E3 there will be over 6 months for consumers to digest information given which could lead to a great momentun swing for MS if they are able to successfully counter Sony strengts and exploit their weaknesses or vise versa.

 

What I do not see is any real momentun going forward with the PS4, I read a lot of sites and forums and it appears that because of the early reveal of the PS4, everyone is wondering and waiting for MS and either good or bad, they want to compare the two OEMs.  This in my opinion actually weights better in MS favor because the ball is in their court to either rise or fall.  Since pretty much everyone that is following this gen of consoles expect both to come out at the same time there isn't really an advantage Sony has on revealing their console early.

It would be totally different if Sony actually had a working console and was releasing lets say next month.  That would be a situation where they would have caught MS with their pants down with no respond if MS will release in November.  That would have given Sony 8 months on the market with momentun gaming with every month MS could not get a product to market.