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Xbox 360 has done well in America, but the PlayStation brand still dominates over the majority of the world (if my country is anything to go by, this is because Microsoft don't really put as much effort into marketing the Xbox brand outside of the USA. I can't say I've ever seen an Xbox ad here). And considering how close the overall sales of both consoles are right now, and the fact that Xbox 360 had a year head start in retail availability, and I'd have to tip my hat to the PS3.

Of course, none of this necessarily reflects the success of the actual games divisions of either company. Sony may not be as successful monetarily as they threw quite a bit of R&D money at chasing portable gaming.