EA refusing a refund when they already said they would via press release.

[noname2200]

fordy said:

I also didn't give a shit about Steam until I had to use it with Civilisation V, and now I have hundreds of titles I otherwise wouldn't have had.

It's not that they lost somebody who didn't buy many games, it's that they lost potential growth.

That's a service, not a publisher. Unless you're proposing that EA will suddenly start making games that appeal to you in the future, there's not really much relation.