Sony liquidates more assets, drops DeNA shares

[Chark]

kain_kusanagi said:

Chark said:

kain_kusanagi said:

If Sony is hurting this bad for cash right now, what if the PS4 doesn't perform like they hope, much like the Vita did? Sega bet everything on the amazing Dreamcast and did everything right with it. But it didn't save the company and look at Sega now. If Sony uses all it's assets to launch the PS4 and the competition pulls the rug from under them I'm afraid Sony might not be able to stand back up.

That's a little different. Sony is much bigger than Sega and has way more weight to throw around. What really did Sega in was the Saturn, Dreamcast actually was selling pretty well and would have undercut PS2 by $100. They pulled the plug too early for that system, but that's probably because they had to.

The Saturn did great in Japan but cost Sega in the West. Going into the Dreamcast Sega was in a make it or break it situation. Sony is selling off assets like it's a fire sale to wager a bet on the PS4 and maybe 4K TVs. Sega may have been smaller, but Sony is in no less of a serious situation. If the PS4 can't outsell the Nextbox and people continue to buy cheap but quality Visio TV at Walmart instead of expensive Sony TVs, Sony may have to consider droping product lines that lose them money in favor of products that make money.

If Sony's credit rating didn't bite the dust. (litterally received rating drops for rating drops in such a short time period that the company wasn't able to do anything or post quarterly financials) Then we wouldn't be hearing about any of this. They would just get finance loans, but instead they have to make far more public moves like selling shares and buildings. This isn't like Sega but I do agree that if PS4 does poorly it will have a massive effect on Sony. It is one of its core products. Thankfully, everything looks pretty good for it right now.