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MS rarely is the first out of the gate. They like to innovate on what's been done. Sometimes that means they are late, but in the long run they usually come out on top. Windows 8 is the mobile OS that the other mobile OS's promised they would be and never lived up to it. Windows 8's app store is both a competitor to Steam and Apple/Android's app stores.

As for Xbox. MS has been upfront from the beginning that the Xbox was put on the market to stop Sony from taking over the living room. It worked.