Well, it's not going to retail for $599 again, because they've learned their lesson. But it's not going to be cheap.
The PS4 is essentially a mid-high level computer at this stage. Building something like that would probably cost about $450. Therefore, I can't see it retailing for less than $400. I just hope they start off at a profit: loss leading was absolutely disastrous for them this gen, and I'm not sure that Sony in its current state can take a financial hit like that.







