Have you ever seen another console get as much media attention as the PS4 is getting before its annoucement?

[Soundwave]

Microsoft will crush this with their 720 unveil IMO.

Last time they had MTV, this time they'll go even bigger.

Game console unveils aren't what they used to be though to be honest. The Samsung Galaxy SIV unveil will get far, faaaaaar more press, so will the next iPhone.