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RolStoppable said:

The only part that concerns story in your post is the old Koopa. I am inclined to think that you don't have any good ideas for stories. Much of what you described is world map design, but that hasn't anything to do with story.

I am sure you didn't see much praise for NSMB2 around here either. Pretty much every fan of the game agrees that it should have been more, but the game is what it is. Still one of the best games that was released in 2012, but certainly one of the weaker Mario games.

That's why I said it doesn't have to be detailed or verbose, it just has to be evocative. For example, when Mario listens to the old Koopa, they could explain why he isn't mean anymore, and why Mario doesn't remember anything of the past. Maybe he had some kind of amnesia, and there was a battle that left him with part of him memory gone. With just a hint of an idea you can tap into the imagination of the player/reader/viewer. It doesn't have to be complex, just evocative.