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sunK1D said:

I mean Xbox/PS3 owners have been exposed to digital distribution for the past 6 years or so. Naturally, they've become more "accepting" of buying digital goods.

How long do you suppose it takes to get accustomed to something so ubiquitous? Also, some people own other devices and even consoles from the competition where they already DL software, so I'm not sure how important a constraint this is.