The Vita is already lost. Left it too late to do anything significant.
It needed a big game. Monster Hunter. Gran Turismo. GTA. It needed at least ONE big game. Sony fucked up. Its probably a pretty big money drain when you look at the advertising. It got a lot of media attention in that last Quarter... Wasted money on a product that simply isnt competing.
Im surprised at the loss. Expected a small profit.
Also surprised that the PS3 is under by ~700k. Unless Sony overshipped it of course.
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