God of War Ascension Super Bowl Commercial Teased

[Dallinor]

Deyon said:

Dallinor said:

 "the franchise utilized more than forty licensees to promote the game, and the advertising campaign ultimately cost more than $40 million"

http://en.wikipedia.org/wiki/Marketing_of_Halo_3

We're talking about Halo 4, Dude!!

Oh, my bad. Well Halo 4 was said to be Microsofts most expensive game ever. I'd imagine development costs were higher than Halo 3, but taking a look at some of the things they did for it's release (the 50 foot glyph flown by helicopter over London etc.) It probably had a substantial marketing budget as well.