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riderz13371 said:
Nem said:

Sounds like a waste of money if you ask me. Especially for a comercial with some broad walking on grass... no one will see the connection and the only real value will be had by those final seconds with the pack-shot.

"More than 110 million viewers are expected to tune in to Super Bowl XLVII"

Also the trailer on youtube is a TEASER, not the full thing. It just depends when the trailer airs. If it's in the middle of a commercial break it wont have that much of an effect cause people aren't paying attention. It has to be right at the start of the break or during the end.

Half of the people watching the game are just as interested in the commercials. Sony better make it just as epic as the Xperia Play one.