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Not only has the marketing sucked so far, as others here have detailed, (Honestly, compare it to the brilliant advertising we saw for the Wii) but just there isn't any system-selling software for it yet.

People will buy a Wii U for games like Bayonetta 2, Mario Kart U, Smash Bros U, and the new Xeno game, but those games are all far off, and for the moment there's only (mostly poorly done) ports and a few solid but unspectacular exclusives.

Get the games, then the masses will come.