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S.T.A.G.E. said:

Microsoft cant essentially "steal" casuals. Casuals aren't loyal they just go for whatever is big in the media. Casuals can only be stolen if they are loyal.



I don't know man I think casuals are pretty loyal. Good examples of this are iPhones and iPads success. If we're talking games then a good example would be Call of Duty.(but this is a different kind of casual audience than Kinect. obviously)