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Have you seen the game offering for PS3 in Japan, though? lol it's pathetic, and that's putting it nicely. The hardware outsells the software, for heaven's sake. I think they have leg room to drop the price in Europe, at the least, and perhaps some heavy bundling in the states. And I think the other divisions in Sony, particulary the one dealing with movies, would be willing to foot the bill. Blu-ray needs PS3, and Sony wants Blu-ray to win badly. This isn't just about a gaming console, you can believe that.