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Sony stock has been performing very well lately. It's at a 5 year high, as a matter of fact: http://www.bloomberg.com/apps/news?pid=20601101&sid=ap8ivR5Bqqj8&refer=japan Their gaming division used to be the bread winner, but now their televisions and movies are. Playstation is being carried on the backs of their profitable divisions. It's the least they could do, since Playstation has carried Sony for the past 10 years or so. They will cut the price. Believe! lol