How much will the PS3's price cut be? and when?

[Dolla Dolla]

I don't think Sony really has a choice, Gballzack. They have to cut the price, and will probably eat the losses. Sony, as a company, still made a profit despite the 2 billion dollar loss from SCE. Production costs are dropping with the removal of EE, as well as the cost reduction in blu-ray diodes. Even with a good fall/winter lineup, they need, absolutely need, to drop their price. This holiday is crucial for them.