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The reason Nintendo fails to get third party support is because Nintendo is adamant that they are a 'family company' and make games families and kids can play. When they grow up and create newer characters for and older audience that have grown up with them then you'll probably see a change, but until then they are stuck. Iwata and Miyamoto pretty much the main guys responsible for this as well. I wouldn't exactly blame Reggie because if he could I am sure he'd get all the core third parties titles.