I think it's a worthwhile investment for Nintendo because they need a franchise character that people recognize other than just Mario all the time.
That doesn't sell the core players.
But why do you think games like Sonic, Lego franchise, Skylanders, etc. rarely miss Nintendo platforms? Because those devs know there's an audience for family oriented content on Nintendo platforms. Mario paves the way.
Bond could be a similar beacon for Nintendo and encourage other devs to give similar type of support (games aimed primarily at an older demographic), if Nintendo put the same effort into making a Bond game as they do with Mario/DKC/Zelda titles. If it becomes a series that sells 3-5 million every time out for Nintendo, then other devs will see it and say "hey, there definitely is an audience for edgier stuff on Nintendo platforms".
I would say that's worth it, even if it's only a 5-10 year contract.
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